What's the difference between gross sales and net sales?
Gross sales represent total revenue before any deductions, while net sales are calculated by subtracting returns, allowances, and discounts from gross sales.
How often should gross sales be calculated?
Gross sales should be calculated and reviewed at regular intervals - daily for retail operations, weekly for performance tracking, and monthly for financial reporting.
What impacts gross sales figures?
Gross sales are impacted by unit volume, pricing strategies, market conditions, seasonality, and the effectiveness of sales and marketing efforts.