There is a company that has grown 752% in annual sales in a year due to word of mouth among Japanese..

There is a company that has grown 752% in annual sales in a year due to word of mouth among Japanese women who are paying attention to K beauty. Skin 1004 (Skin Angel), a skin care brand of raw materials, is the name.

On the 10th, Skin 1004 announced that it achieved its highest sales ever in the Japanese market last year, exceeding 10 billion won in annual sales. The figure is up 752% year-on-year.

Analysts say that strengthening consumer contact points by expanding influencer collaboration and expanding online and offline distribution channels in line with local demand drove sales growth.

Skin 1004 conducted influencer marketing at the ‘Megawari’ event in the fourth quarter of Japan’s largest e-commerce platform Qoo10, recording more than 2.7 billion won in sales in two weeks.

The collaboration product, which was composed mainly of Centella Line, the representative product, was well received, ranking second in the overall sales ranking.

In addition, Rakuten quickly settled in the market, surpassing 200 million won in sales in December, a month after entering a new store. In particular, Rakuten’s eight-day “Super Sale” alone achieved more than 170 million won in sales and ranked seventh in the beauty rankings.

At that time, it was evaluated that it proved its brand competitiveness with its product power as it did not introduce influencer, which was unusual for a K-beauty brand.

Meanwhile, offline capabilities have also been strengthened, showing results. Starting with the entry of Loft and Plaza in October, it has secured a total of more than 300 stores by entering major variety shops such as Tokyu Hands and Atokosme. As a result, combined sales of Loft and Praza recorded about 75 million won in November, up 15% from the previous month.

Skin 1004 plans to continue its growth this year by securing new distribution channels along with the launch of new products. In the existing online and offline platform, the company plans to focus on promotions to further expand its brand influence.

“We believe that the marketing strategy to strengthen brand contact with Japanese consumers who are interested in K-beauty has been effective,” said Kwak Se-jin, general manager of Skin 1004. “We continue to promote influencer collaborations and events that reflect local trends to maximize brand loyalty.”